Launched and developed a lifestyle brand that inspires people to realize the real moments. I manage and coordinate the business strategy and operations. My focus is in executing a progressive brand strategy through digital storytelling while distributing inspiring content through social media.
Founder - Rás Life
November 2013 - Present
Started in 2012, as a form of inspiring high school classmates to choose a path that really inspired them to live in the world and not just make money. I started selling hand printed t-shirts made in my garage with a screen press I didn't know how to use. The shirts were made to promote the message "Possess a Passion. It has developed over time into the story of various people living passionate active lifestyles. We share stories of everyday expeditions and try to instill an appreciation for the real moments in life. Experiencing all sorts of feelings is what living is all about. To me it's the idea that drinking coffee with a pretty girl is just as real as getting chased out of an abandoned hospital by a man with a machete.
The goal of Rás Life is to create a community of people highfiving each other celebrating each others pursuits and realizing the real moments along the way.